Okay, so now you’re an instructor – now what? Your instructor manual has all kinds of information, rules, regulations, recommendations, standards, procedures, outlines, suggestions, recommendations, requirements and yet how do you get going-so you can make a living teaching diving?

The purpose of our Career Development programs is to provide you with information that should provoke you to thinking about getting set up to build a following of client. You should also be able to expand and sell your continuing education offerings. Eventually you should be able to develop a multilevel way of thinking and dealing with your clients.

If you can become more responsive to your clients, and they in turn are better serviced, more knowledgeable, and more competent in the water environment, our industry will be well served. You should be more financially well off.

There is no one way to do anything, so the things that are in print, here are just ideas for you to consider, evaluate, and apply when, useful.

Retail Management Program

ORIENTATION:
This program is designed for students who wish to make a career in the dive industry.  This is a classroom and lab training program with knowledge development sessions, practical application scenarios and exercises. The course is divided into several separate programs. They may be taken by themselves or in sequence.

 

OVERVIEW:

Dive Center Management
You will be able to develop a professional level understanding of the management side of the diving industry. You will become familiar with the duties of a Dive Operation Manager including: Suppliers: PADI, manufacturers, technical field representatives, pure air testing, hydro testing, and others; Staff: hiring, firing, training, supervising, scheduling, State and Federal employment laws, relationships, job descriptions, assessment, turn-over, and follow-up; Scheduling: staff, classes, pools, open water sessions, dive travel programs, equipment maintenance (regulators, BCDs, tanks, valves, compressor); Customer relations: promotion and marketing, advertising, mail lists, monthly newsletters, developing clientele, follow-up, telemarketing, and computer data base use; Pricing: equipment, accessories, instruction, rentals, and travel.

Introduction To Dive Center Computer Applications
In this program, you will develop a professional level understanding of how to utilize computers in the diving business. You will work with the staff to develop skills in the following areas: Basic computer functions, such as Word processing; Desk Top Publishing and Graphics; Data base functions, such as Mail List and Course tracking; Point-of-sale, such as Accounting, Inventory Service, Rental Repair and Equipment Service; Staff Tracking, such as Sales, Instruction, Promotion and Marketing and Travel.

Retailing and Retail Display Techniques
You will be able to develop a professional level understanding of the retail side of the diving industry, you will work with the staff to develop skills in the following areas: Record keeping; Facility cleaning and maintenance; Inventory and stock control; Dive Center Policies; Displaying; Signage; Displays outside the Dive Center; Setting up departmental displays; Setting up the classroom;

Purchasing, Pricing and Sales
You will be able to develop a professional level understanding of the purchasing and pricing side of dive equipment and accessories. Along with developing a professional level understanding of selling as related to the diving industry. You will work with the staff to develop skills in the following areas: Diving Equipment Manufacturers; Technical and Sales Representatives; Datings and Back-orders; Getting the best price; Inventory control; Seasonal fluctuations; Staff Equipment; Rental/Instructional Equipment; Stocking and rotation; Retail selling (equipment, rentals, instruction, travel, service & repair); Positive Approach Selling; Appearance and Attitude; Initial Contact; Questioning and Listening;  Developing a Perceived Need; Benefits, Features, and Advantages; Closing the Sale; Add-on Sales; Telemarketing techniques; Shopping the competition; Pricing considerations;

Introducing to Compressor Operations
In this program, you will develop a professional level understanding of the compressor operations, which includes high pressure system operations, care and maintenance, troubleshooting, along with Fill Station Operations.

Equipment Rental
In this program you will develop a professional level understanding of the service and repair of rental equipment.  This training includes: The care, maintenance, service, and repair of BCDs, Regulators, and accessory equipment; Rotation of rental equipment; Selling of rental equipment;

Diving Equipment Service and Repair
You will be developing a professional level understanding of the equipment service and repair side of the diving industry.  This training includes: The care, maintenance, service, and repair of BCDs, Regulators, and accessory equipment for the client; Logging in and tagging of client equipment; Proper record keeping; Cleaning, disassembly, replacement of parts, inspection; Assembly, testing, and adjustment of equipment; Delivery to the client;

VIP and Hydrostatic Testing
In this program you will develop a professional level understanding of the visual inspections and hydrostatic testing of cylinders used in the diving industry. This training to include: the history of cylinder inspections; How to perform cylinder visual inspections; Proper record keeping; Hydrostatic testing; You will also be receiving your PSI Visual Inspector certification, along with certification in Cylinder Handling and Eddy Current Operations.

Marketing for the Scuba Professional
You will be able to develop a professional level understanding of how to advertise using the media available and adapted to specific demographics.  Along with developing a professional level understanding of how to promote and market diving instruction, service and repair, guide services, logistical support, and rentals.  You will also be able to develop a professional level understanding of how to promote and market diving equipment and accessories etc.  You will work with the staff to develop skills in the following areas: Demographics identification; Ad preparation; Promote your products at service clubs, country clubs, yacht clubs, and fairs; Giving presentations; Generating New Customers; Working the mail list; The Newsletters; The benefits of having a Dive Clubs; Media sources – Magazine, Radio, Newspaper, TV,; Getting Free advertising; Getting Paid for Others to Advertise for you; Keeping diving on their minds; At-the-dive-site promotion; What is it the Dive Industry sells; SCUBA instruction and continuing education sales; How to develop brochures, flyers, and information sheets;

Dive Travel
To develop a professional level understanding of how to promote, market, organize and conduct dive travel. You will work with the staff to develop skills in the following areas: Charter Live-aboard boats; Resorts; Transportation; Room and Board; Logistical Support; Group Guiding; Packaging – transport, lodging, diving, and instruction; Commissions and Discounts – how to get them; Travel agent and resort assistance; Trip Videos: what is available and how to produce your own;

Customer Service
To develop a professional level understanding of customer service attitudes. Along with learning how to choose and participate in Public Relation projects that will assist the business. You will work with the staff to develop skills in the following areas: Dive Clubs; Service organizations; Service Club projects; Schools and Universities; Seasonal Events – Easter, Thanksgiving, Halloween, Christmas; Fund Raisers; Clean-up projects; Ecological projects; Media coverage.

REQUIREMENTS:
To qualify for any of these courses, you must be certified as a Scuba professional, submit a Liability Release, Medical Statement, and Statement of Understanding if there is any water training involved.

MATERIALS:
You are responsible for having the following materials personal scuba equipment, if there is any water training involved; Pen, pencil and paper to take notes; Any other equipment determined by the instructor.

Resort Management Program

This program is designed for students who wish to make a career in the dive industry.  This is a classroom and lab training program with knowledge development sessions, practical application scenarios and exercises. The course is divided into several separate programs. They may be taken by themselves or in sequence.

Resort Center Management
In this program you will be able to develop a professional level understanding of the role of the operations manager in a Resort setting. The trainee will work with the staff to develop skills in the following areas: Promotion and Marketing of Resort Operation; Bookings; Stocking and Inventory control; Guest Entertainment; Sales and Commissions; Follow-up on clients; Staffing;

Advanced Diving Management: Shore Based Divemaster
You will be able to develop a professional level understanding of the role of a Divemaster/Instructor in a Shore Based Resort setting. You will work with the staff to develop skills in the following areas: Promotion and Marketing of Programs; Discover SCUBA Diving Programs; Snorkeling and Skin Diving Programs; Open Water Programs; Continuing Education Programs; Photo/Video Buddy Programs;

Advanced Diving Management: Boat Based Divemaster
You will be able to develop a professional level understanding of the role of a Divemaster/Instructor in a Boat Based Resort setting. You will work with the staff to develop skills in the following areas: Promotion and Marketing of on board programs; Documentation Techniques; Equipment Handling; Touring Techniques; Guest Comfort; Accommodating the Clients; Emergency Procedures; General Dive Boat Operations;

Introducing to Compressor Operations
During this program you will be able to develop a professional level understanding of the compressor operations. This training includes: High Pressure systems operations; Care and maintenance; Troubleshooting and Fill Station Operations;

Diving Equipment Service and Repair
You will develop a professional level understanding of the equipment service and repair side of the diving industry.  This training includes: The care, maintenance, service, and repair of BCDs, Regulators, and accessory equipment for the client; Logging in and tagging of client equipment; Proper record keeping; Cleaning, disassembly, replacement of parts, inspection; Assembly, testing, and adjustment of equipment; Delivery to the client;

REQUIREMENTS:
To qualify for any of these courses, you must be certified as a Scuba professional, submit a Liability Release, Medical Statement, and Statement of Understanding if there is any water training involved.

MATERIALS:
You are responsible for having the following materials: Personal Scuba equipment, if there is any water training involved; Pen, pencil and paper to take notes; Other equipment determined by the instructor;

Dive Professional Seminars

The seminars are designed for you the Scuba Professional, can become more aware of the different aspect of the dive industry. To increase your knowledge and skill level so you can become a more successful dive professional

PADI Positive Approach Selling
Do you think your job is just to teach scuba and not sell equipment, travel or services? In the dive business everyone sells, including full or part time instructors, AI’s and DM’s. Yet very few people want to be seen in the role as a salesperson. Find out how a sales transaction can be a win/win/win situation for you, your student diver and the dive center.

PADI Street Fighting
Learn proven techniques to cross promote the sport of scuba diving with other activities. By the end of this seminar, you will have a game plan to use so you can promote and fill your courses.

PADI Advanced Strategies for Recruiting and Retaining Enthusiastic Divers
Do you want to increase your bottom line by teaching more people to dive? The information shared in this program will help you to attract more people to scuba diving and teach more continuing education courses. You will learn to use proven contemporary advertising and promotional techniques; structure popular, fun courses and become an effective successful diving educator.

Going Pro: Educational Goal Setting
Now that you an Open Water Scuba Instructor, what do you want to do with it? Have you made any goals for yourself with regards to the dive industry? Want to work in a resort, own a dive center, work on a live-aboard dive boat? These great jobs are available, but resorts and dive centers and dive boats are looking for certain skills in the people they hire. You need to plan for these. We offer counseling sessions to assist you with planning your diving life goals.

Scuba Instructor Readiness Program
This program uses five videos and a workbook, to assist you in becoming more proficient at teaching. It is very intense but guaranteed to make you a more effective instructor or assistant.

How to Conduct a Discover Local Diving Program
Did you really enjoy the last tour you received while on your diving vacation? Want to learn how to entertain as you conduct a tour? How about earning a little extra money? Learn what it takes to do a great orientation to a new dive site!

How To Organize and Successfully Conduct PADI Continuing Education Courses
Have you heard about the PADI Pro version videos? Here is your chance to view them and discuss them with other dive professionals! We’ll view a video for each course and talk about tips and techniques.

How to Successfully Multi-Level Teach
We are known as the Masters of Mulitlevel teaching! You already know that you can make more money at the ocean when you Multi-level teach. However very few really understand how to do it. We will teach you our proven, successful tips and techniques to successfully master Multi-level teaching. If earning more money and signing more certifications are of interest to you, then this seminar is for you.

My PADI, Dive Clubs, and the Dive Professional
How does My PADI, dive clubs and you the diving professional all fit together. We’ll show you how to these three components can work together for mutually satisfying results.

Student Skill Control
Students getting away from you during skills practice? We see a lot of DM’s and AI’s who come to us for their IDC with little or no knowledge in student control. Explore with us as we take a look at some control techniques that work in controlling students during skill work!

Group Travel Leader Training
Have you ever wondered what is involved in conducting a great trip that everyone comes back and raves about it? You know the ones where your fellow divers want to go back. Come see what it takes to lead a successful, fun and exciting group trip, as a group leader.

Marketing for the Scuba Professional
In this course, you will complete a marketing plan tailored to you and your needs. You will know how to establish your market, step by step objectives and what it is going to cost you to accomplish your goals. By organizing and planning now, you will be prepared to implement your marketing plan upon completion.

How to Put PADI’s Discover Snorkeling & Bubblemakers to Work for You!
We’ve all heard the horror stories about people going snorkeling for the first time. Well do something about it! You’ll learn what it takes to get students to learn snorkeling from you, along with the secrets to move them towards taking scuba courses.

How to Put On A Seminar or Clinic
Ever thought or been asked to put on a clinic for your students or other divers? Do you know what is available to you in the way of presentation techniques, software hardware or lesson plans? By the time you have completed this seminar you will understand the fundamentals of presentation planning, organizing and implementation.

Business Fundamentals
Learn what it takes to have a successful business with in the diving industry. We’ll discuss basics that are taught to retail sales people as well as specific examples to the scuba market.

REQUIREMENTS:
To qualify for any of these seminars, you must be certified as a Scuba professional. Submit a Liability Release, Medical Statement, and Statement of Understanding if there is any water training involved.

MATERIALS:
You are responsible for having the following materials, personal Scuba equipment, if there is any water training involved, pen, pencil and paper to take notes, other equipment determined by the instructor;